The challenge
An international commerce brand needed product imagery to reflect the choices shoppers made when configuring an item. The storefront also needed consistent image and video behavior across product and category pages, with controls for assets that changed over time.
Our contribution
5PM owned the Cloudinary integration for storefront and configuration media. We built dynamic image URL handling, image scaling, and asset management behavior, and generated imagery and animation sequences for the configuration experience. Our work covered the media integration within the wider commerce application.
Integration approach
Dynamic media URLs connected Salesforce Commerce Cloud to Cloudinary, requesting the assets and transformations appropriate to the product context. For configurable products, imagery and animation sequences reflected selections in the shopping journey.
We worked on transformation preferences and asset versioning to make those controls reusable across storefront development. Category imagery and video behavior extended the integration beyond the configuration journey, bringing several media needs into the same platform.
What the work enabled
The storefront could present configuration-aware imagery and animation sequences alongside other product, category, and video content. Reusable transformation and versioning controls supported continued updates to the media layer.